سانوکی • sannuki

(phr.)(lit) “What is it to us?”

Roughly translated to “What is it to us?” — is a Punjabi colloquial that conveys carefree thoughts and actions in a culture that is predominantly interdependent and collectivist. 

An answer of sorts to the question of “log kya kahenge?” (What will people say?). 

This phrase gives us a space to express ourselves

“Expression” is the core embodiment of the Brand. Expression, in fashion, colors, fabrics, words and pronunciation have sparked the Pakistani meta culture since before its inception and carried through till today. Expression is our core. Words are our fire. Poetry is the blood that flows through our veins. 

Product Details:

• Deep green with off-white lettering
• Slightly oversized silhouette
• Premium Cotton 
• To avoid shrinkage and damage; Hand wash with cold water inside out & hang to dry. Washer/Dryer safe.
  

This product is a Pakistani Streetwear staple.